Stronger links between farmers, cooperatives and businesses, as well as trade promotion agencies, are seen as essential to expanding overseas markets, increasing export value and supporting Vietnam’s double-digit growth target.
Close cooperation between producers and businesses helps secure stable supplies and improve market access. For Seng Cu rice in Than Uyen, Dung Long Co., Ltd. provides farmers with seeds, fertilisers and technical guidance while buying their harvests. This secures raw materials for brand development and market expansion.
In Lang Son province, the Huu Lung Green Agriculture Cooperative is seeking wider distribution channels for its custard apples. Its director, Le Duc Hai, said the product needs better packaging, branding, traceability and documentation to meet modern retail requirements. Effective collection, storage and distribution are also essential for perishable products.
Similar cooperation in the Tay Con Linh mountains helps maintain the quality of Shan Tuyet tea through guidance on cultivation and harvesting. It also gives businesses reliable supplies and farmers stable outlets.
Trade promotion must go beyond fairs and product advertising. It must connect businesses with buyers while maintaining consistent quality, supply and delivery, especially as export markets impose stricter traceability and environmental requirements.
Coffee shows the potential for increasing export value. Vietnam exported about 1.33 million tonnes of coffee worth 6.03 billion USD in the first eight months of 2026. The sector is seeking to raise value through processing, branding and deeper integration into global supply chains. Trade promotion in markets such as Chile and Germany also helps businesses connect with buyers and understand consumer preferences.
Vu Ba Phu, director of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, said the 2026–2030 strategy would put businesses and markets at the centre of trade promotion and prioritise tangible results over the number of activities.
The strategy focuses on sectors with competitive advantages, promising markets, stronger international business connections and more effective use of free trade agreements. The ministry is also developing a national trade promotion ecosystem and digital platforms to help businesses access market information, find partners and facilitate transactions.
A programme to help Vietnamese businesses expand internationally during 2026–2030 will support business planning, participation in regional and global value chains, overseas expansion and cross-border e-commerce.
Market diversification is another priority. Opportunities are being explored in the Middle East, India, Latin America and Africa alongside established markets such as the US, Europe, China, Japan, the Republic of Korea and Southeast Asia.
Phu stressed that achieving double-digit export growth requires substantive connections with international buyers and deeper participation in global value chains. Businesses must also improve product quality, secure stable supplies, strengthen branding and meet market-specific standards to retain customers and increase export value.
Sources: VietnamPlus / Vietnam News Agency
