With two months left in 2026, businesses are stepping up production and deliveries to meet demand during the festive season and holiday shopping period. Work at many businesses in southern Vietnam has accelerated as year-end orders gather pace.
Jason Furniture Vietnam, a furniture manufacturer in Dong Nai city, said orders and production deadlines usually increase towards the end of the year. Nearly 6,000 workers are operating at full capacity to ensure product quality and timely deliveries to partners.
Garment maker Dong Phu Cuong JSC reported September 2026 revenue above 1.75 million USD, or 122% of its target. In the fourth quarter, it plans to increase output, improve production processes and cut costs.
At Hoang Anh Gia Lai JSC plantations, harvesting, preliminary processing and packaging are under way. Workers in Gia Lai and Laos check durian maturity and select fruit meeting export standards before Chinese experts supervise sorting and quality checks.
HAGL manages around 2,500 hectares of durian plantations in Vietnam, Laos and Cambodia. Its 1,200 hectares on the Bolaven Plateau are harvested in October and November, when domestic supplies decline, helping the company maintain year-end supplies for China.
Vietnam's manufacturing sector expanded in October, though growth slowed. S&P Global said the PMI rose to 52.3 points from 51.9 in September, extending improved business conditions to 16 consecutive months.
New orders increased for a sixth month despite a prolonged decline in new export orders. Production grew in response to customer demand, but at its slowest pace in six months because of difficulties buying raw materials.
Pham Xuan Hong of the Ho Chi Minh City garment and textile association said exports had grown in the first 10 months, while businesses faced smaller orders and more complex quality and design requirements.
Many firms accepted smaller, lower-priced orders and explored niche markets to offset fluctuations in the US, Japan and Middle East. They are focusing on retaining orders, safeguarding jobs and maintaining incomes, while investing in automation, digital transformation and green technologies.
Nguyen Van Muoi of the Tropical Agriculture Business Club said fruit and vegetable export orders normally surge at year-end as overseas importers and distributors prepare for the festive season and Lunar New Year.
Exports to some Middle Eastern and European markets faced difficulties, particularly with transportation, but these have not significantly affected the sector's overall growth prospects.
China remains Vietnam's largest fruit and vegetable export market, accounting for around 65% of total export value in the first 10 months. The US, Japan and several Asian countries also maintained import demand.
Vietnam's fruit and vegetable export revenue reached an estimated 8.3 billion USD in January-October, up 17.8% year on year. The sector is considered capable of reaching 10 billion USD for the full year.
Seafood exports reached approximately 10.46 billion USD in the first 10 months, up 12% year on year. The sector is targeting 12 billion USD for the full year.
VASEP said exports to the US and EU faced trade barriers, traceability requirements, technical standards and competitive pressure.
China and Hong Kong became important growth drivers, with seafood exports to these markets rising by more than 32% year on year in the first 10 months. ASEAN markets also recorded positive growth.
With seafood export revenue at 10.46 billion USD after 10 months, the sector needs another 1.54 billion USD in the final two months to meet its annual target. At average monthly exports of 1.2 billion USD, full-year revenue could reach approximately 12.86 billion USD.
Sources: VietnamPlus / Vietnam News Agency
