The central province of Gia Lai is rolling out communications activities before, during and after the 2027 APEC Informal Senior Officials’ Meeting (ISOM) to promote its tourism, cultural and economic potential and attract international investment.
Under the provincial People’s Committee’s communications plan for ISOM and APEC, coordinated activities will take place throughout 2026–2027, bringing together departments, local authorities and press agencies.
The province will promote Gia Lai through mass media, grassroots information networks and digital platforms as a welcoming, professional destination with a rich cultural identity and potential for international cooperation.
Agencies and localities will publish news, articles, videos, infographics and images on official websites and YouTube, TikTok and Facebook. Online campaigns linked to local economic, cultural and tourism activities will broaden public outreach.
Gia Lai plans publications about its tourism, culture and people, plus investment materials for ISOM and APEC 2027. Visual communications will be improved at key locations.
The plan also stresses awareness of a welcoming tourism environment, security and public order, landscape protection, and courteous behaviour. Residents, businesses and service providers are encouraged to act as cultural ambassadors for delegates and visitors.
Cultural, artistic, sporting and physical activities will present local identity and Vietnamese culture. The message “Gia Lai: A Destination Connecting Asia-Pacific” will feature in programmes and events before, during and after APEC Year 2027.
Provincial leaders say Gia Lai’s selection as an APEC venue recognises its capacity as a destination and supports a new development structure linking the marine economy with tourism, trade, services and the digital economy.
The province aims to become a new international conference hub for Vietnam and present a growth model combining the marine economy, high-end tourism, modern urban development and the capacity to host major multilateral events.
Gia Lai combines Bai Choi folk singing and Central Highlands gong culture with agricultural production and international trade. It is expected to provide APEC 2027 with cultural and historical context as well as logistical support.
The Department of Culture, Sports and Tourism will lead communications. Press agencies, departments and local authorities will carry out assigned tasks, while police will help maintain order, monitor online information and handle false information within their authority.
The Department of Foreign Affairs will coordinate reception arrangements and assist international journalists.
Gia Lai hopes to raise its international profile and establish a recognisable regional brand associated with green, sustainable development and integration.
The province also expects the initiative to boost trade, investment and tourism promotion and support broader socio-economic development.
Sources: VietnamPlus / Vietnam News Agency
